Biotiful, the UK’s No.1 kefir brand, and the fastest growing brand in yogurts and milk drinks (+97%*), is proud to share the addition of a brand new product range – Kefir + Coffee. A UK first, the latest launch combines creamy British cultured milk Kefir and rich cold-brewed Arabica coffee to create a silky smooth, barista style beverage. Available in two SKU’s, Mocha and Latte (RRP £1.60 /250ml), the ready-to-drink range will be available nationwide from 17th May. Sainsbury’s are confirmed to take the Coffee Latte in the front of store area across 698 stores, launching alongside raspberry (250ml), with Ocado and additional listings to follow.

By combining carefully selected Arabica beans for the perfect taste profile, with Biotiful’s gut friendly kefir, the drink duo not only tastes delicious, but offers a host of health benefits. Alongside a natural energy*** uplift, each 250ml bottle contains 30 billion live cultures, vitamin B12 to help support your immunity, naturally**, and is a source of protein. As with the rest of the Biotiful product portfolio, it’s all natural, made with British milk and contains no added sugar or artificial additives. Originating from the Caucasus mountains, Kefir has been a trusted gut friendly staple for over 2,000 years.

The ready to drink format, which is aimed at the on-the-go coffee consumer, has been designed with a fresh colourway and new coloured cap to create greater standout on shelf.

Founder Natasha Bowes says: “We are absolutely delighted to be bringing our expertise to the coffee category as we’re looking to grow penetration beyond our current consumer base. Our new ready-to-drink Kefir coffee gives us a significant opportunity to talk to a more millennial audience by offering a luxury RTD product that contains a ‘natural uplift’ alongside all the health benefits of kefir. Gut health is now one of the biggest health trends in the UK and the coffee category continues to explode. We know consumers are looking for beverages with a clean and natural ingredient list, and concerns around the downside of high caffeine and other energising ingredients are driving more people towards healthier and balanced products that achieve the same results.”

The latest launch follows a significant sales boom for the brand which saw sales up £4.8m (36.8%) to £17.9m and volumes up 39.3% year on year****

Kefir Coffee (250ml, £1.60) are available in Sainsbury’s from 17 th May and Ocado later in May, with more retailers to follow.

Find out more

*(mat 12/08/18 to MAT 09/08/20)

**Biotiful Kefir is a source of Vitamin B12 which supports the normal functioning of the immune system

***Vitamin B12 contributes to the reduction of tiredness and fatigue. Biotiful Kefir is a source of calcium which contributes to the normal function of digestive enzymes

****Nielsen 52 w/e 2 Jan 2021

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