The UK’s no. 1 best selling German wine brand, Black Tower is staging its most spectacular on pack and online promotion ever. The first prize winner will receive a superb MINI COOPER and runners up will win prizes of award winning Black Tower wines and £10 hmv vouchers enabling them to download the home movie of their choice, for the perfect night in.
1.5 million bottles of Reh Kendermann’s iconic brand Black Tower will feature the promotion across the UK from October, providing strong sales support through the festive season and spring 2011. The promotion will feature online and on 75cl bottles of Black Tower’s newly redesigned Classic range of Riesling, Pinot Grigio, Rivaner, Rosé and Dornfelder Pinot Noir wines.
Black Tower sales soar
Latest Nielsen UK MAT research year ending 10 July 2010 shows that Black Tower is in excellent shape with growth at +9% volume and +12% value and is therefore bucking the trend versus the overall UK off trade market at +1% and 4% respectively. Black Tower Rosé is the no.10 off trade rosé brand and is growing at massive +35% versus the overall UK rosé market at only +4%.
Comments Nik Schritz, managing director of Reh Kendermann: ” Black Tower continues to demonstrate its value as a dynamic, must stock brand with high, guaranteed rate of sale. This promotion has huge appeal to Black Tower’s target audience of modern, design aware and brand conscious new drinkers, men and women 25-35+ years as well as our increasing number of brand loyalists. A new car is one of our consumers’ most wanted items and a new MINI Cooper – with on the road costs included – presents a sensational prize and the prospect of a dream come true. This promotion will help to forge brand sales even further forward and provide retailers with powerful sales support throughout the festive season and through to next spring.”
Since 1992 UK sales of Black Tower have grown a massive 250% and in 2008, sales exceeded one million cases worldwide.
Reh Kendermann (UK) Ltd Tel: 01295 261144.