The rising cost of dining out is providing a significant boost for the big night in market.
As young adults spend more time at home in the evenings, many of them are eating micro- snacking products such as Rustlers and ZUGO’s Deli Café while watching movies, playing on games consoles or simply spending time online.
“People enjoying a night in, whether it’s a few drinks with friends, watching a film or playing the latest computer games, want tasty, filling snacks that don’t interrupt what they’re doing,” says John Armstrong, Marketing Director of Kepak Convenience Foods’ Marketing Director, market leader in the UK’s micro-snacking market.
“That’s where micro-snacking products really come into their own. One of the advantages of all Kepak products is that they can be cooked in less time than it takes to boil a kettle.”
To increase sales, Kepak advises keeping best-selling products in stock 100 per cent of the time. In the case of hot snacking retailers should ensure they have Kepak’s must-stock lines constantly available: i.e. the company’s ‘Originals’ range of Rustlers Quarter Pounder, Rustlers Chicken Sandwich and Rustlers BBQ Rib.
Armstrong adds: “As the economy continues to make life challenging for retailers, there is a rising trend for products with a longer shelf-life, resulting in less waste. Kepak micro snacks have a longer shelf life than many sandwiches, pies and pasties, so keeping them in stock will result in less waste and is ultimately more cost-effective.”
Kepak is capitalising on growing demand for its products with major levels of brand investment including television advertising, major brand partnerships, nationwide sampling and NPD.
Armstrong concludes: “Consumers look to the micro snacking category for exciting and wide-ranging choices. Kepak’s extensive research highlights that adult consumers are looking for high quality, filling products that are quick and convenient to prepare, and above all taste good, perfect for the big night in occasion. The KCF product range meets all of these requirements, and as a result will bring incremental profit to the big night in opportunity,”
Kepak urges retailers to stock up on Rustlers and ZUGO’s Deli Café to make the most of an exciting profit opportunity.
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