As young adults spend more time at home in the evenings, many of them are eating hot snacking products such as Rustlers and Zugo’s Deli Café while watching movies, playing on games consoles or simply spending time online.
“People enjoying a night in, whether it’s a few drinks with friends, watching a film or playing the latest computer games, want tasty, filling snacks that don’t interrupt what they’re doing,” says Angela Daulby, Channel Director for Kepak Convenience Foods, market leader in the UK’s hot snacking market.
“That’s where hot snacking products really come into their own. One of the advantages of all Kepak products is that they can be cooked in less time than it takes to boil a kettle.”
To increase sales, Kepak advises keeping best-selling products in stock 100 per cent of the time. In the case of hot snacking retailers should ensure they have Kepak’s must-stock lines constantly available: i.e. the company’s ‘Originals’ range of Rustlers Quarter Pounder, Rustlers Chicken Sandwich and Rustlers BBQ Rib.
Kepak will continue to grow the category by maintaining its focus on innovation in relation to new product development and marketing support taking the most successful foodservice concepts into retail. This policy has worked particularly well so far, as shown by the success of Rustlers Hot Subs and Hot Wraps which have achieved sales of more than £37 million since launch*.
Daulby adds: “As the economy continues to make life tough for retailers, there is a rising trend for products with a longer shelf-life, resulting in less waste. Kepak products have a longer shelf life than many sandwiches, pies and pasties, so keeping them in stock will result in less waste and is ultimately more cost-effective.”
Kepak is capitalising on growing demand for its products with major levels of brand investment including television advertising, major brand partnerships, nationwide sampling and NPD.
Daulby concludes: “Consumers look to the hot snacking category for exciting and wide-ranging choices. Kepak’s extensive research highlights that adult consumers are looking for high quality, filling products that are quick and convenient to prepare, and above all taste good, perfect for the big night in occasion. The KCF product range meets all of these requirements, and as a result will bring incremental profit to the big night in opportunity,”
Kepak urges retailers to stock up on Rustlers and ZUGO’s Deli Café to make the most of an exciting profit opportunity.
* Nielsen Scantrack Total Market 52 w/e 23/56/2012.
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