Happy Easter! As the Easter Bunny bounces in and spring arrives, the weather grows warmer and consumers get more relaxed. In our latest Big Night In feature we highlight some of the sharing products available to help your shoppers relax with friends and family.
In sales terms the Easter break at the start of April classifies as a ‘Monster’ Night In. Four glorious days and nights off work, it’s the second longest break of the year. After three cold, wet, murky (insert adjective) months, it’s exactly what the trade needs to get the party started.
There are plenty more opportunities on the way for supermarkets, Co-ops and convenience store chains to reap Big Night In revenue over the next few months and encourage shoppers to get into the mood, with a great choice of drinks and snacks.
Consumers can go ‘nuts in May’ with some very big and contrasting events, each one an excuse for a party. First off, the European Rugby Champions Cup Final takes place at Twickenham on Saturday May 2. The following Thursday, May 7th, is the UK General Election. Your vote – “UKIP” (as in sleep) or stay up all night and see what happens… Three weeks later, the Eurovision Song Contest – cue for fancy dress celebrations of varying shades of taste up and down the land – takes place in Vienna on Saturday 23rd May. In case you’ve forgotten, Austria’s right to host the contest came when they won in 2014 with Conchita Wurst, a “colourful” bearded lady. And then there’s the FA Cup Final at Wembley on Friday 30th May, where the experts tell us anything can happen.
On a warm, dry evening a Big Night In can mean getting together out in the garden. A ‘BNI’ can also mean enjoying a few drinks with friends, watching a film or playing the latest computer games, with tasty, filling snacks that don’t interrupt the proceedings. This is where the new generation of ‘Hot Quick & Tasty’ products like Kepak’s Rustlers come into their own, prepared and ready to enjoy in less time than it takes to boil a kettle.
Some things never change – everyone likes to have a good time, all year round, and if they’ve got people coming in they’ll pop into your store ready to buy. So keep your fixtures stocked with tempting treats to get things going, wet or dry.