BIC® enjoyed a record Back to School period last autumn with an exciting combination of innovative new products, interactive web campaign and in-store support.
The 2008 trend for functionality and quality at affordable prices was clearly reflected by BIC’s performance.
While the Back to School retail market showed 6.9% value growth*, BIC cemented its reputation as the first choice for kids and parents alike with a value growth of 10.1%.
Total unit sales for Back to School products also showed general growth with a 1.2% increased volume. Again, BIC outperformed the market with an incredible volume sale growth of 14.1%.
Yolande De Trogoff, BIC UK Trade Marketing Manager, says: “We recognise how important the Back to School market is for retailers and are delighted that BIC products and support have paid off and contributed to the success of the period in 2008.”
With a total sales value of more than £1.3 million in three months within the retail industry, BIC Cristal® Gel was star performer in the Back to School category with 14 million units sold.
BIC also increased its share, and became the driving growth brand, of the mechanical pencil product group in the retail channel with a 26% increase in value and 44% increase in volume.
Tipp-ex™ is still the number one correction product range with a 58% value share in the retail correction market.
BIC was founded in 1950 by Marcel Bich, with the introduction of the first high quality ballpoint pen, at an affordable price. Today, the BIC Cristal pen, with its distinguished transparent hexagonal barrel, has become the world’s preferred choice of ballpoint pen.
The company’s greatest strength has always been to understand the needs of the consumer and to find technical solutions that deliver tangible benefits. Subsequently, BIC’s pens can be seen in the homes, office and schools of people around the globe. The range of pens has grown to suit all ages and lifestyles including executives, children, men and women, allowing the choice of pen to be as individual as a person’s handwriting.
BIC provides a complete solution encompassing writing, correction, marking, colouring and accessories. For further information visit www.bicworld.com or call 01895 827100.
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