bic-3-hair-raisingBIC 3’s Hair Raising campaign, which is set to ramp up sales of BIC male shavers, has kicked off in style with a stunt on London Bridge.

A team of BIC 3 barber babes were on hand to offer hair raising experiences to the lucky men who braved the barber’s chair and left as smooth operators.

The stunt highlighted the launch of BIC 3’s new on pack promotion, which offers adrenaline junkies the chance to win one of 75,000 hair raising experiences simply by purchasing two packs of BIC 3 Shavers.

The promotion is being supported by a PR campaign and adverts in key men’s titles.

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