Belvoir Fruit Farms, the family-owned premium drinks producer, has added three new on-trend lines to its ever-growing pressé and cordial range.
Available from 4th October, the new flavours, Alcohol-Free Passionfruit Martini, Ginger and Lime Pressé and Strawberry, Lime and Mint Cordial will be available in Sainsbury’s, Waitrose and Ocado.
A first for Belvoir Fruit Farms and intended to offer customers an alcohol-free alternative to Britain’s favourite cocktail*, the Pornstar Martini – Belvoir’s Alcohol-Free Passionfruit Martini is a sparkling, sweet, ready-to-drink option made with passionfruit juice, lime and Madagascan vanilla. Also new, the 100% natural Ginger and Lime Pressé uses a careful blend of fresh root ginger infusion and freshly squeezed lime juice, for a drink with a subtle kick. The 100% natural Strawberry, Lime and Mint Cordial is fresh and citrusy with a hint of leafy mint and dilutes perfectly at only 50 calories per 250ml serving.
In keeping with all Belvoir Fruit Farms’ pressés and cordials, the new additions are made with natural ingredients and are free from artificial sweeteners, preservatives, and flavourings.
Pev Manners, Managing Director at Belvoir Fruit Farms said: “I am really excited about the new additions. Our continuing range expansion is always about giving our customers more flavoursome options, using natural ingredients which feel special and versatile. Our new lines definitely fit the bill.
“We’re seeing consumers drink less alcohol and look for alternatives to cocktails, but this doesn’t mean they should drink anything less delicious. Our new launches reflect what we’re seeing customers do with our naturally tasty drinks – enjoying them solo or as a delicious substitute or component in their favourite beverage. We’re looking forward to seeing the reaction to the new lines and what our customers create with them.”
The new products from Belvoir Fruit Farms will be available from 4th October across Sainsbury’s and Waitrose stores, also via Ocado.
*CGA, 2019
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