The five-pack multipack of belVita’s Soft Bakes Choc Chips flavour, which is the brand’s number one[i] product across its entire range, will now be available as a price-marked pack for the first time. This new launch will help convenience retailers tap into additional sales from value-conscious shoppers, driving this popular pack’s visibility and communicating price reassurance.
With all belVita Soft Bakes flavours now non-HFSS following recent recipe changes which brought Choc Chips and Choco-Hazelnut variants in line with the rest of the range, the new multipack will also help retailers to boost their healthier* snacking offering within larger formats.
belVita has also launched a bespoke competition just for independent convenience retailers to help mark the launch of the new format. Retailers can visit www.snackdisplay.co.uk to enter for their chance to win a top prize of a £500 Amazon gift voucher. There will also be four runner-up prizes up for grabs comprising of free stock including the new belVita Soft Bakes Choc Chip PMP multipack as well as Cadbury Brunch Choc Chip PMP packs, Grenade, OREO, Ritz and Mikado with a retail value worth over £150.
Nancy Moore, Brand Manager for belVita at Mondel?z International said: “The clear £1.99 price call-out on the multipack box makes this value-for-money offering unmissable in the convenience channel, encouraging shoppers to trade up from Soft Bakes singles purchases to a multipack to take to their home or office. What’s more – we’re so excited about this new pack that we’re giving convenience retailers the chance to win a free stock bundle to see its sales success for themselves! Don’t miss out – visit SnackDisplay to enter today.”
Retailers should be sure to stock up on the new format to make the most of the brand’s proven success, and site the new SKU as part of their healthier biscuits offering within their total biscuits range.
For more ranging and merchandising advice – and to enter the bespoke competition – retailers can visit www.snackdisplay.co.uk.
Product information
Product name: belVita Soft Bakes Choc Chips 5pk Multipack PMP
Available: August
Product weight: 250g (5x50g)
RRP**: £1.99 PMP
*Healthier biscuits as defined by Nielsen categorisation
**Recommended retail price, pricing is at the sole discretion of the retailer. Non-PMP packs also available.
Competition terms and conditions
18+ UK. Open between 13:30 BST 12th August 2024 – 23:59 BST 30st October 2024 to Independent and Affiliated retailers, not subject to Sunday trading laws. Register or log in to Snackdisplay.co.uk and fill out the entry form to enter into a prize draw to win a £500 Amazon voucher or one of 4 runner-up prizes of £150 worth of Mondelez stock at full retail value (including BelVita, Cadbury Brunch, Grenade, Ritz and Mikado). Winners will be pulled from a random draw via an independent process. Entrants can only win one prize. Winners will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Stock will be selected from the Mondelez product range as recommended for Independent and Symbol stores and will be delivered to stores. The Promoter reserves the right to select stock. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH
[i] NIQ Total Coverage incl. Disc. 52 WE 04/05/24
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