Become a REESE’S Treat this Halloween

REESE’S launch delicious and creative competition for UK shoppers and introduce Halloween themed SKUs

This Halloween, the REESE’S brand is stirring up excitement with the launch of its “Become a REESE’S Treat” campaign, a unique and interactive competition inviting shoppers across the UK to immerse themselves in the spirit of the season. From August 19 to November 7, 2024, participants have the chance to win extraordinary prizes, including a one-of-a-kind sculpture of their head and shoulders crafted entirely out of the iconic sweet and salty combination of chocolate and peanut butter.

Fans can enter by scanning a QR code available on REESE’S in-store adverts at point of sale or by following a link shared on REESE’S UK social media channels. One lucky winner will be immortalized in delicious fashion with chocolate sculptures created by Jen Lindsey-Clark, and her team at Chocolatician, renowned creators of edible art like the Willy Wonka Chocolate Statue and Chocolate King Charles Bust. This lucky winner will also receive a £5,000 cash prize, adding a sweet treat to their Halloween festivities.

Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, commented, “Halloween is becoming more popular every year in the UK, with double-digit growth (+12%) in consumer spending reported for Halloween 2023^[1]. The fancy dress parties, the trick-or-treating—it’s an Anything but Ordinary time of year. And Reese’s is the perfect brand to make sure your party is unforgettable, and your house is the best on the block! The ‘Become a REESE’S Treat’ competition is an exciting way to engage with our consumers and ensure REESE’S remains a top choice during this vibrant seasonal event.”

This Halloween, REESE’S is also rolling out a selection of themed SKUs. The lineup includes REESE’S Skeletons Snack Sizes (257g) RRP £4.50 (available at Sainsbury’s) an irresistible flavour of peanut butter and chocolate, REESE’S Pumpkins King Size (68g) RRP £1.25 (available at Sainsbury’s, Morrisons and Asda) and REESE’S Cup Snack Sizes (297g) RRP £4.50 available at Tesco, Sainsburys, Morrisons and Asda). For those looking for a more indulgent treat, the Pumpkins King Size offers a generous portion of REESE’S iconic chocolate and peanut butter combination in a festive pumpkin shape. These special SKUs provide a delicious way to enjoy Halloween, making them perfect for parties, trick-or-treaters, or personal snacking moments.

The REESE’S range can be found in Tesco, Sainsbury’s, ASDA and Morrisons.