Leading kids fruit snacking brand, BEAR, is kicking off the summer holidays with a burst of outdoor activity to support its best-selling product, BEAR yoyos. The nationwide campaign is set to reach six million consumers, at a time when many parents will be on the lookout for fun snacks that are also one of their five a day. Focussing on celebrating the taste and experience of trying yoyos for the first time, BEAR worked with award-winning designer and illustrator, Kate Moross, to develop the posters which carry the tagline, ‘taste like yummmm’. Made with 100% fruit and vegetables, the BEAR yoyo range holds an impressive 36.4% share of the kids fruit snacking category.
 IRI kids fruit snacking 52 we 20.06.20