BEAR, the number one brand in Kids Fruit Snacking[1], is adding a fruity new flavour to its bestselling yoyos range, with the launch of NEW BEAR Tropical yoyos. The demand-driven real fruit combination is set to bring even more variety to the category, just in time for the summer holidays and ahead of the back to school season.

The new Tropical launch brings a blend of delicious mango, pineapple and passionfruit to BEAR’s popular yoyo rolls. Perfect for cubs aged 4-10 years old looking for new exciting flavours, the innovation doesn’t just taste great, but also provides 1 of your 5 a day and is high in fibre.

Landing on supermarket shelves from July, BEAR Tropical yoyos will help retailers excite existing fans and attract new shoppers looking for variety in the fruit snacking fixture. And, as with the rest of the yoyos range, each pack contains a popular collectable BEAR card to drive even more interest.

“Our BEAR yoyos portfolio is our bestselling range, thanks to their moreish texture which kids love to peel apart, flavour punch and collectable cards,” says Jo Agnew, Marketing Director at Urban Fresh Foods Ltd. “It’s no secret that kids can get bored easily, so launching new flavours gives parents lots of tasty options to choose from, expanding little taste buds and keeping them interested in fruit.

“A real taste of summer, tropical flavours are absolutely booming across other grocery sectors, and in our research almost half of parents said they’re likely to purchase tropical flavour snacks[2]. Given we’re the number one in Kids Fruit Snacking, it was only right for BEAR to be the first brand to bring it to the category.”

Agnew continues: “BEAR is going from strength to strength worth £33.2 million in value[3] and growing +4.2%, which is faster than the category[4]. In fact, we’re driving the most growth across the category[5] and we’re incredibly passionate about continuing this, by providing children with great-tasting and healthy real fruit snacks that can be enjoyed at home, at school or on-the-go.”

This launch comes hot on the heels of BEAR rolling out new packaging across its portfolio, which is now fully recyclable. The update to a mono-material across BEAR yoyos and Paws means that all of BEAR’s products are now 100% recyclable, plus its saving on 41 tonnes of packaging. The new packs don’t just maintain the quality, taste and shelf-life shoppers expect from BEAR, but deliver an even juicer taste experience. This – alongside recyclability messaging – now features on pack.

Landing on shelves from 21st July, BEAR Tropical yoyos will be available in boxes of 5 x 20g packs. Each individually wrapped pack contains 2 yoyo fruit rolls and a collectable card, at an RRP of £2.85. The new launch will also be available across convenience and wholesale from September.

[1] IRI Scantrack, Total Market – Kids Fruit Snacking. 52 weeks ending 18/05/24. Value and volume sales.

[2] 250 respondents, Attest, July 2023

[3] Circana, Total Market inc Ocado, Kids Fruit Snacking Value Sales, 52 w/e 18.05.24

[4] Category growth = 2.8%. IRI Scantrack, Total Market – Kids Fruit Snacking. 52 weeks ending 18/05/24. Value and volume sales

[5] +£1.17million in value sales. IRI Scantrack, Total Market – Kids Fruit Snacking. 52 weeks ending 18/05/24. Value and volume sales

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