Millions of people are reported to participate in Veganuary every year, but did you know that chocolate is listed as one of the top three products they missed the most when making their vegan pledge[i]? Well, it’s time we let you in on a little secret. Ritter Sport has a quartet of delicious chocolate bars that are accidentally vegan. So, now you can still go vegan for Veganuary without missing out on your favourite chocolate fix. You can thank us later. 

Introducing the Ritter Sport Accidentally Vegan Range


Ritter Sport’s no.1 bestseller

Experience a mouth-watering combination of sweet Californian almonds coated in a delicious 50% dark chocolate.

RRP £1. Available now from selected Sainsbury’s, Waitrose, OCADO, Cooperative, Wilko & Spar Stores 

74% Intense Dark Chocolate from Peru

Made with only three ingredients and single origin 100% certified sustainable sourced Peruvian cacao, the fine, fruity and slightly spicy taste is perfect for all who love intense chocolate.

RRP £1.79. Available now from selected OCADO, NISA, & Spar Stores

61% Fine Dark Chocolate from Nicaragua

Made with only 3 ingredients and 100% certified sustainable single origin cacao from Nicaragua. It’s distinct flavour makes this bar truly one of a kind.

RRP £1.79. Available now from selected NISA & Spar Stores 

50% Dark Chocolate

A delicious blend of 50% cocoa with beans from Nicaragua and Papua New Guinea. Perfect for all dark chocolate lovers.

RRP £1. Available in selected Spar stores especially for Veganuary only

Katy Clark, Head of Marketing says: “Veganuary has certainly got a little tastier this year thanks to our range of accidentally vegan chocolate bars. British consumers love chocolate and we know the craving for a square can sometimes be too much especially when you’ve pledged to go vegan. But now you can beat that temptation with our vegan friendly chocolate bars.

“What’s more we are extremely proud that our range is made with 100% sustainably sourced cocoa as well as all natural ingredients, so whether you’re one of the 18% of people who take part in Veganuary for environmental reasons or have your own reasons to ‘go vegan’, we really have got you covered this Veganuary and all year round!”

Toni Vernelli, Head of International Communications Veganuary has welcomed the involvement of Ritter Sport in this year’s campaign, he says: “Veganuary is creating a new wave of consumers with strong ethics and a big appetite. This a real opportunity for businesses to improve and expand their vegan offerings for the growing climate-conscious audience. We’re delighted that Ritter Sport has risen to this challenge – helping people to live more lightly on the earth while still eating food they love – we know new-vegans really miss good chocolate – and with Ritter Sport there is no compromise!”

[i] Source Veganuary 2020: Since 2014 Veganuary has inspired and supported almost 1 million people in 192 countries to try vegan. Kantar data suggests more than ten times as many people actually participate and try vegan in January each year. 18% of consumers said milk chocolate was the product they missed the most during Veganuary 2020 and a further 18% of consumers said they chose to take part in Veganuary 2020 for environmental reasons.

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