Premier Foods has launched a new addition to its market-leading Batchelors portfolio with Cup a Soup ‘Filled with Goodness’ – a healthy, filling option packed with superfood grains. Made with natural ingredients, the new products give consumers positive health benefits thanks to the inclusion of quinoa, which is a good source of protein. The two-strong range – Sun Dried Tomato & Grain and Garden Vegetable & Grain – is available now to continue supporting retailers in driving sales during the winter period, at a time when the dry soup sector is seeing growth of +8.7%.
Batchelors aims to grow the category further by attracting new shoppers and creating excitement among those who are prioritising additional health benefits – whether that is by improving their gut health, wanting a more filling option or adding more protein to their diets. The new soups are full of super grains, low in fat and sugar, and have no artificial preservatives, making them a tasty, nutritious option at under 90 calories per serving.
Adam Woolf, brand director for quick meals, snacks and soup at Premier Foods, comments: “As the nation’s leading dry soup brand, most recently we have seen a combination of existing sector shoppers buying products more often and a large number of people shopping the category for the first time. By offering a healthy new range to continue this momentum and attract even more consumers to the category, we are opening up further sales opportunities for retailers. Cup a Soup Filled with Goodness offers more variation for shoppers and will appeal to those who want to make positive choices, buying from a leading brand they can trust, without compromising on great taste.
Batchelors Cup a Soup Filled with Goodness is available in packs of three sachets and has an MRSP of £1.45.
 IRI 24we Dry Soup Aug 29th 20 (Value sales)