Batchelors has partnered with DC and Warner Bros. Pictures to launch an on-pack promotion in line with the release of New Line Cinema’s SHAZAM! FURY OF THE GODS, in theatres only March 17, 2023. Helping customers to ‘Feed your inner superhero,’ the promotional packs are currently available in stores nationwide. As part of the activity, shoppers can win a wide range of prizes, including family night-in bundles, cinema gift cards, SHAZAM! FURY OF THE GODS-themed merchandise, and more. 

The on-pack promotion is running across packs of Batchelors Super Noodles, Pasta ‘n’ Sauce and Cup a Soup ranges. Shoppers can win from a selection of 100 prizes available each week by scanning the on-pack QR code and entering for a chance to win. 

Naomi Shooman, brand director for quick meals, soups and snacks at Premier Foods, comments: “Following the popularity of previous on-pack promotions, we are delighted to be joining forces with DC and Warner Bros. this year, to promote its latest movie releases and support our retail partners.

“We know that Batchelors, DC and Warner Bros. often share moments in the lives of consumers, with 57% saying they would choose to eat an instant snack while watching a film and 53% when watching TV[1]. We hope the partnership attracts existing and new shoppers to the category, by encouraging customers to grab a pot or pack of Super Noodles, Pasta ‘n’ Sauce or Cup a Soup.”

The on-pack promotion is being supported by in-store activations including in and out-of-aisle displays. Additional support includes an in-store digital game that challenges customers to find matching pairs of superhero cards to be in with a chance of winning prizes.

Charley Atkinson, account director at BTL agency Blue Chip noted: “We’re super proud to continue working with Premier Foods & Warner Bros. on the next instalment of this partnership with Batchelors. DC not only sets a new standard for the category, but it’s uniquely optimised to drive

blockbuster impact right across the shopper & trade ‘superheroes’ with mission-focussed toolkits for grocery, discount, convenience & wholesale.”

The latest promotion from Batchelors is now live, with further activities planned throughout this year.

[1] Toluna Start, Entertainment & Snacking, Survey general statistics, Total Respondents: 212, 23.06.2022

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