Tangerine Confectionery is revamping its iconic Barratt range of family confectionery bags with a new launch, the resurrection of old favourites and a vibrant new look, to strengthen its appeal to kids of all ages.

The Barratt range, from the UK’s largest independent confectionery manufacturer, will see the return of the novelty gums, Milkteeth. Brought back by popular consumer demand, the product retains its unique texture and flavour, with the vanilla and strawberry flavour teeth-shaped gums still as much a practical joke as a treat, inspiring fun and interaction among existing and new fans.

In addition, the range will be further extended with the launch of new Barratt Strawberry Milkshakes. A fruity twist on the long-standing Milk Bottles product, Strawberry Milkshakes share the same real milk content but have a strawberry flavour burst to open up the product to a whole new group of sweet lovers.

The new 150g impulse packs will introduce a new, fun and colourful look to the Barratt range which will also extend across Barratt hero products, Dolly Mix and Milk Bottles. The packaging will incorporate a clear window to allow consumers to view the product inside before they buy, enhancing consumer confidence and the bright colours and contemporary graphics will strengthen shelf-standout.

All of the products in the range are British manufactured, and of the highest quality, containing all natural colours and flavours, in line with parental demand for healthier confectionery.

Laura Burton, Barratt brand manager at Tangerine Confectionery, said: “Barratt is the number one best-selling kids’ singles confectionery brand*, with a variety of long-standing consumer favourites.

“The Barratt name inspires both consumer and retailer confidence, so parents and donor purchasers will be reassured of the great quality of the products in the Barratt range, gaining that all important parent approval – as a result, our retail customers can benefit from the rate of sale potential that Barratt has always boasted.”

The launches in September 2011 will be supported by a ‘Barratt Big Kids’ consumer PR and social media campaign  which will encourage adults and kids alike to get together as a family, have fun and embrace their silly sides.

Each product in the range will have a £1 retail price point.

* IRI data

For further information, please visit www.tangerineuk.net

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