Best-selling Californian wine brand Barefoot is introducing a Wine Seltzer range to the UK, just in time for summer.

Launching in wholesalers and supermarkets nationwide this month, Barefoot Wine Seltzers come in a 250ml can format and are available in two delicious flavours: Pineapple & Passionfruit and Strawberry & Guava. This exciting new range will appeal to consumers who are looking for a thirst-quenching, lower calorie drink.

Vibrant and refreshing, Barefoot Wine Seltzers are a made with sparkling water, white wine and natural fruit flavours. Each 250ml can boasts 70 calories, 4% ABV and is gluten free. A premium alternative to beer and a lighter-bodied alternative to wine, Barefoot Wine Seltzers are perfect to enjoy at home or on the go.

“Barefoot Wine Seltzers are a fantastic addition to the Barefoot family. The natural flavour combinations coupled with the bright and fun packaging make them the perfect drink for sunny summer days, and the can format is an easy, convenient and sustainable option whatever the occasion, whether it’s a BBQ or a House Party chat with friends, ” says Olga Senkina, EMEA Marketing Director at E&J Gallo Winery.

The launch of Barefoot Wine Seltzers will be supported by PR and social media campaigns involving influencers and YouTube advertising.

With its diverse range of award-winning wines in bottles and cans, Barefoot has grown by 19.2% in value over the past 12 months, increasing its revenue by £21 Million and making it the greatest contributor to growth in the still wine category.

Currently worth $550 million, the hard seltzer category is currently booming in the US and could grow to reach $2.5 billion by 2021.

Barefoot Wine Seltzers cans will be available from major wholesalers and supermarkets from May 2020, RRP £1.80.

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