The limited edition pack has been made to patriotically display the Union Jack across the front in honour of this year’s Diamond Jubilee celebrations, the Olympics and the Euro’s.
The bright pack front offers maximum shelf stand-out, ensuring customers will not be able to either miss or resist it in the aisles. It also provides buyers with topical seasonal items to stock that end users will be seeking this summer.
Caroline Hoare, national account manager for Bar-Be-Quick, commented: “We’ve created a Union Jack Party Size Instant Barbecue for shops to stock in spring/summer 2012 as it has perfect assimilation with street parties and all things British. Nationwide, Jubilee and Olympic celebrations will undoubtedly involve alfresco dining, so retailers should stock up on instant barbecues if they are to maximise sales from customers seeking a fuss-free celebration.
“We wanted to create a special product for 2012 that allows retailers to sell-through their stock sooner rather than later. With this product, they don’t have to wait till the Olympics begin in late July to see sales soar.”
The instant barbecue – made from a recyclable aluminium tray and FSC (Forest Stewardship Council) charcoal, available in regular and party sizes – is manufactured and warehoused in the UK to support UK employment and ensure availability during the summer months.
Bar-Be-Quick’s instant barbecues are easy to stack neatly in store so retailers can simply position them either one on top of the other or back to back, making them easy for customers to pick up along with their other groceries.
Bar-Be-Quick, which is owned by parent company Rectella International Ltd, developed instant barbecues to offer consumers the utmost in convenience, whilst also supporting retailers that want to cater for the entire alfresco dining needs of shoppers.