Bam Organic is out to expand the protein drink market with two new all-natural 25g protein shakes, a major pack redesign and more national listings. The additions to the ‘Active’ high protein range are Banoffee, a UK first, and Chocolate, offering ‘clean’ alternatives to the refined sugar and artificial ingredients in many protein drinks. Certified by Informed Sport, a leading quality assurance programme for sports nutrition products, Bam Organic’s cartons have also had a refresh, giving greater prominence to the company’s ‘No Refined Sugar’ approach. All five Bam Organic SKUs are in Morrisons.

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