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  • Channel 4 series sees food and drink suppliers compete for a space on Aldi’s shelves
  • Paul Williams (54) and son, Mike (33) beat hundreds of other hopefuls to land biggest ever order of its Flake Bake Beef patty
  • Flake Bake Beef patty (£0.99) lands on shelves today, 10th April 

An independent, family run wholesale bakery in Peckham, South London, producing authentic Jamaican patties, has landed a life changing contract with supermarket Aldi. The supermarket will stock its 99p Flake Bake Beef patty in stores nationwide from today (10th April).

Flake Bake produces authentic Jamaican patties, filled with a range of flavours including chicken, lamb, saltfish and vegetables – a Jamaican twist on the beloved British Cornish pasty.

Paul Williams, (54) and son Mike (33) of Flake Bake showcased their most popular flavour, Flake Bake Beef patty, as part of Channel 4 series ‘Aldi’s Next Big Thing’, now in its second season. Mike and Paul were picked from hundreds of applicants competing for the coveted contract to stock Aldi stores nationwide.

From dinners and baked goods to party foods and confectionery, each episode sees hopeful suppliers compete for a space on Aldi’s shelves, before Julie Ashfield, Managing Director of Buying at Aldi UK, decides on a winner which will appear as a Specialbuy in over 1,000 stores.

Impressing the judges with its standout flavour, Mike and Paul’s Flake Bake Beef patty beat five other hopefuls, including the world’s first bowler hat shaped bread, an edible cookie dough range, an award-winning brioche bun and an allergen free gooseberry and elderflower whoopie pie.

Bursting with Caribbean flavours, the Flake Bake patties come with a spicy ground beef filling, wrapped in a flaky pastry crust. Julie was blown away with the taste and flakiness of the pastry, but with no packaging, a production line falling short of Julie’s minimum order and a shelf life of just 5 days, the father and son duo needed to scale up production and make changes to the recipe, without changing the flavour of the patty, to win the order.

Mike and Paul got to work addressing Julie’s feedback, enlisting the help of a food scientist who suggested the addition of garlic, a natural flavour enhancer that preserves the life of food with its powerful antioxidant properties.

Having successfully doubled the shelf life to meet Julie’s quota, the pair then sought the help of Mike’s uncle, Lavar, a graphic designer, to create a shelf-ready and eye-catching, individual packaging design.

The bakers also engaged an independent supplier to upscale production in order to meet Julie’s minimum order of 25,000 units.

Returning to Aldi Headquarters, Mike and Paul wowed with their new look Flake Bake Beef patties, presented in individually wrapped packs.

The judges were delighted with the changes made, agreeing the flavour was just as delicious as the first batch, and the duo successfully secured an order to supply over 1,000 Aldi stores nationwide.  

The father and son duo pride themselves on the bakery’s origins and its dedicated workforce, who hand craft every element of their patties.

Producing thousands of patties a week, Flake Bake also has social responsibility and community values baked into its core.

Working with local charity, Leaders of Tomorrow UK as well as local schools, it provides work placements for students at its factory. Most notably, the family business trained and mentored BBC Young Master Chef contestant, Jaheel John, then just 15 years old. Jaheel is now an Assistant Manager at a major British restaurant, at the tender age of 19.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “You can’t help but fall in love with Paul and Mike, and their product tastes beautiful. It’s clear how much care goes into making the product. The pastry is unbelievable, every part of it is delicious – I just love it!” 

Mike Williams, Co-Owner of Flake Bake, says: “We have an incredible team, they’ve been making patties for a long time, some of them before I was born, so they really know what they’re doing. 

We’ve worked so hard for the last ten years and this feels like the ultimate dream. It’s a lifetime achievement.” 

Paul Williams, Co-Owner of Flake Bake, says: I cannot explain how happy I am right now. I am very proud of my son, without him, it couldn’t have happened.”   

The multi-category competition is part of Aldi’s ongoing commitment to support British suppliers. Last year, Aldi spent an additional £1.3 billion with British suppliers and growers, and they provide more than three quarters of all items sold in its stores.

The supermarket has also introduced a ‘Best of British’ section to its website, which includes a wide selection of groceries from meat to dairy products and everyday essentials, in a bid to help shoppers support British businesses.

Mike and Paul’s Flake Bake Beef patty (0.99p)is available in stores now. But shoppers need to get in quick for a chance to try, as with all Specialbuys, once they’re gone, they’re gone!

Aldi’s Next Big Thing airs on Channel 4, every Tuesday at 8pm until 7th May.

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