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Baked by Rich’s, the premium sweet baked goods brand, has joined forces with chocolate giant Nestlé Professional to launch three mouth-watering new cookie flavours for 2022. The innovative ‘Baked Made With…’ in-store bakery (ISB) range will include Matchmakers® Zingy Orange, Munchies®, and Little Rolo®.  

With a combined brand value of £59 million across these three household-favourite flavours, backed by Rich Products’ bakery expertise, the new collection is guaranteed to hit the spot with shoppers looking for a delicious treat. With four cookies per bag, they are great for sharing and to cater for the sizable snacking occasion.

Premium cookies sales were up 20% in 20211 and ‘filled cookies’ have also helped to grow the category by adding value and encouraging trade up with consumers. In-store visits to supermarkets hit their highest level since March 2020 in December 20212 as consumer confidence returned, reaffirming the importance of unique product offerings like oven-fresh cookies.

John Want, Sales, Marketing and R&D Director at Rich’s, says: “This is a major step for the Baked bakery brand, which is already worth £2.5m since launching last year.  Branded and premium own label products have performed strongly in the past 18 months, with shoppers trusting known brands to offer them a reliable and quality experience. Nestlé Professional’s portfolio includes some of the most recognised confectionary brands in the world and our development team has loved using these unique and delicious ingredients to create exciting new cookies. We expect the recognisable brand packaging to stand out in the bakery section, proving a must-stock with retailers.”

“Budgets are going to be tight for shoppers in the months ahead, but we know from the past 18 months that people still want to treat themselves – over 82% of the population bought sweet ISB products from grocery retailers in the past year3. These new cookie additions will add some new year excitement to the in-store bakery category and are brilliant to share with friends and family.”

  • Baked by Rich’s ‘Made With’ Matchmakers® Zingy Orange are available now in selected Asda and Co-op stores. 
  • Baked by Rich’s ‘Made With’ Little Rolo® are available now in selected Asda, Co-op and Sainsbury’s stores. 
  • Baked by Rich’s ‘Made With’ Munchies® are available exclusively in selected Co-op stores from February.  

RRP: £1.50 for 1 bag of x4 cookies

® Reg. Trade Mark of Société des Produits Nestlé S.A.

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