Baked by Rich’s, the premium sweet baked goods brand, is expanding its range with a delicious new innovation: the decadent Chocolate and Caramel Tear & Share Bun. The sweet bun features layers of chocolate filling generously studded with chocolate chips, with a hand-finished topping of caramel sauce and chocolate curls.

As bakery market experts, Rich Products is always quick to respond to shopping trends and insights, and this NPD is no exception – the Tear & Share Bun launches this month initially in Asda and CJ Lang to tap into the growing demand for sharable sweet treats at a great-value price point.

The Chocolate and Caramel Tear & Share Bun offers a premium bakery experience at home, and can be enjoyed cold or heated in the microwave in just 60 seconds.

John Want, Sales, Marketing and R&D Director at Rich’s, says: “More so than ever, bakery items need to stand-out in store. There is big opportunity within bakery to make a lasting impression on shoppers, with highly visual products that tap into the artisan/coffee shop experience for consumers to enjoy at home.

“Snacking at home is up 41%[1] and what started as a lockdown trend has shown real longevity. We predict an increase in demand for indulgent treats that can be divided up between many, which is why we’ve stayed true to our credentials of ‘innovation at every step’ by developing this thaw and serve social sharing bun.

“It is ideal for a no-fuss family dessert to serve four, or to share with colleagues or friends as we celebrate the return of in-person socialising – although we dare you stop at just one portion each!  Designed to bring people together around the table or the TV for a memorable treat moment, the Chocolate and Caramel Tear & Share Bun is sure to be a tearaway success.”

Available at selected Asda and CJ Lang Stores. 

[1] Kantar Usage panel, 8w/e 17th May ’20 vs. average 8w/e period in 52w/e 22nd Mat ‘20, in home, carried out or OOH (takeaways)?

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