Baileys Chocolate is set to support retailers capitalise on Christmas demand with the launch of its 2026 festive collection, introducing an exciting new product alongside the return of its best-selling favourites. With Baileys enjoying over 94% brand awareness in the UK and recognised as the UK’s most loved spirits brand[1], the range is designed to capitalise on demand for premium yet accessible gifting and self-treat occasions.
Leading the line-up is the brand-new Baileys Chocolate Advent Calendar (90g), expanding the Baileys range into the popular seasonal advent calendar format. It offers 24 days of smooth milk chocolate buttons infused with the unmistakable flavour of Baileys Original Irish Cream. Tapping into the key seasonal countdown period, the accessible price point makes it an ideal adult indulgence during the build up to Christmas Day. Available at Sainsbury’s and other selected retailers, RRP £3.50.
The popular Baileys Chocolate Caramel Whirls, first launched in 2025, will be available in both single and three-pack formats. Following strong consumer demand last year, the indulgent combination of milk chocolate, fluffy mallow and velvety caramel, all infused with the flavour of Baileys Original Irish Cream is expected to be another seasonal success. Following its successful launch, Baileys Chocolate Caramel Whirls were awarded Gold at The Grocer New Product & Packaging Awards 2025, recognising the product’s innovation & uniqueness. Available in retailers including Sainsbury’s, Tesco, Morrisons, Ocado, Waitrose, Lidl, Asda and more, RRP £1.00 (single) and £2.75 (three-pack).
Also available this Christmas are the much-loved Baileys Original Irish Cream Truffles (135g), featuring rich milk chocolate shells filled with the brand’s signature Baileys truffle filling. Following a packaging update in 2025, the deluxe gifting favourite is now presented in fully recyclable paper twist wraps, continuing to offer strong appeal for both sharing and seasonal gifting. The move will see Lir Chocolates remove 13,000kg of non-recyclable plastic from the market annually, the equivalent of 66 million fewer plastic wrappers entering the market each year. Available from Sainsbury’s, Asda, Ocado, Lidl and selected retailers, RRP £5.25.
The luxury Baileys Chocolate Collection Box (175g) will also be back, an assortment of milk, white and dark chocolates infused with the iconic taste of Baileys Original Irish Cream and featuring a selection of luxury fillings. With fully recyclable packaging, the Collection Box remains a standout gifting option. Available in selected retailers Including Waitrose and Sainsbury’s, RRP £7.00.
Completing the collection are the Baileys Christmas Tree Truffle Tin (228g) and Baileys Christmas Truffle Box (100g), both filled with Baileys’ signature Original Irish Cream Truffles. Featuring refreshed packaging for 2026 with a striking winter scene, they offer an eye-catching gifting option for the festive season, with an RRP starting at £5.00 and available at selected retailers including Card Factory and Iceland.
Ethan Duffey, Brand Manager at Lir Chocolates, said: “Christmas remains the biggest opportunity for premium chocolate, and our 2026 Baileys Chocolate collection has been developed to help retailers maximise every gifting and self-treat occasion throughout the season. With the introduction of our first Baileys Chocolate Advent Calendar and the return of Baileys Whirls following a strong first year in 2025, the range combines exciting new formats with proven favourites. Supported by the strength of Baileys as a household brand, the collection brings together new launches and festive favourites to offer consumers even more ways to enjoy the iconic Baileys taste at Christmas.”
Baileys Chocolate delivers 52% growth at Christmas and continues to establish itself as one of the fastest-growing premium chocolate brands during the festive season. Supported by the trust and familiarity of the Baileys brand, the 2026 Christmas collection driving seasonal sales growth across gifting occasions.
[1] Statista Research Department, Mar 24, 2025
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