Baileys Chocolates is expanding its confectionery range by introducing two new products into the nut category: Baileys Caramelised Nut Mix and Baileys Chocolate Peanut & Cashews. In the response to the growing trend of consumers seeking small, indulgent treats; these editions combine the smooth and indulgent taste of Baileys with the crunchy texture of nuts. The brand is offering a deliciously unique treat perfect for sharing or self-treating which are a welcome addition to its Christmas line-up and beyond, available in Tesco, RRP £3.
The Baileys Caramelised Nut Mix features a luxurious blend of roasted almonds, hazelnuts, peanuts, and cashews, coated in a caramel glaze with a hint of Baileys. This offering is designed for consumers seeking a sophisticated, sweet snack with a crunchy texture. Whilst HFSS compliant, it still offers consumers a treat option that still delivers indulgence.
Meanwhile, the Baileys Chocolate Peanut & Cashews mix combines roasted peanuts and cashews enveloped in creamy milk chocolate with Baileys’ iconic flavour. This product is ideal for the confectionery market, tapping into the growing demand for premium snacks that have the added benefits of more fibre and protein than a traditional chocolate treat.
Baileys Chocolate recognises the growing demand for products that mix flavours and textures[1], and is responding by this product range that fits into a variety of treat occasions, from daytime snacks to self-treating and festive celebrations.
Alison Robson, marketing manager for Baileys Chocolates said of this launch, “We are delighted to be adding the Baileys Chocolate Nut Mixes to the growing range of delicious Baileys Chocolate products. These new nut mixes allow us to offer consumers more ways to enjoy the much-loved flavour of Baileys Chocolates whilst exploring new treat occasions for the brand. In anticipation of Christmas, we are excited to provide our customers with more ways to share Baileys Chocolate treats amongst their friends and family.”
The launch of Baileys Nuts also aligns with the brand’s commitment to sustainability. The nuts come in recyclable bags as Baileys Chocolate continues its journey towards reducing plastic in its packaging.
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