Bahlsen, The family run German Biscuit company, have announced the appointment of Phil Rumbol as the first non-family CEO of Bahlsen effective 7 April 2020. As part of the process of generational change, Werner and Verena Bahlsen jointly undertook an international search for a new CEO. Phil has over 30 years of commercial experience working for the likes of Cadbury, AB InBev, Heineken and Kraft. Most recently he has been working for Bahlsen’s global agency partner, MullenLowe, having co-founded and sold his own business to them in 2017. He therefore offers an unusual blend of business transformation, brand building and commercial delivery in multinationals, combined with the dynamism and entrepreneurial spirit of start-ups.
Werner M. Bahlsen explains “Appointing the first non-family CEO is an important moment for our company. We specifically searched for someone who shares our family vision and core values. Phil has a strong track record of business transformation and Verena and I believe he is the right person to lead our company into a new chapter.”