Orang-u-tangys is a fun reduced-saturated fat shortbread snack packed with real fruit flavour and tangy orange pieces.
Earlier in 2010 Paterson’s was unveiled as the nation’s number one shortbread brand and a recent survey revealed shortbread is now the UK’s number one biscuit. The development team at Paterson’s has capitalised on these successes by developing Orang-u-tangys to appeal to the children’s and lunchbox markets.
Aimed at five to 12 year olds, Orang-u-tangys is the first portion-controlled children’s shortbread product on the market. Broadening the appeal of shortbread, Orang-u-tangys come in three distinctive orangutan shaped bites and a quirky leaf shape with six individual 25g bags in a bright and colourful orange outer bag to maximise on-shelf appeal. There is a bag for every day of the school week, plus one extra.
Orang-u-tangys not only taste great but aim to highlight a very important message regarding the plight of the orangutans and the use of palm oil in food products: Orang-u-tangys are palm oil and gm free.
Palm oil is found in many products and as a result of harvesting (amongst other things like illegal logging), vast areas of rainforests in South East Asia are being destroyed to make way for palm oil plantations which is threatening the orangutans survival. Through top facts and information both on pack and www.orangutangys.com, Paterson’s draw necessary attention to this important cause.
The Orang-u-tangys’ campaign is given added appeal through the Oran-u-tangys family: Papa Patty, Mama Patty, Pongo Patty and Potty Patty. As lifetime supporters of the Orangutan Foundation, Paterson’s will be working with the Foundation on a special competition to name the family with some fantastic Back to School prizes to be won. Visit www.orangutan.org.uk for more info.
Paterson Arran Ltd
Tel: 01506 431 031