Mast-Jägermeister UK is producing 250,000 promotional bottles with a temperature-sensitive back label reinforcing Jägermeister’s perfect serve — an ice cold shot chilled to -18C. After receiving nearly 20,000 entries in 2023, the interactive competition has returned for a second year. The 70cl Jägermeister bottles are available until the end of the year across the UK off-trade supermarkets & grocery convenience stores.

This interactive, on-pack promotion encourages consumers to keep Jägermeister in the freezer to reveal a secret code, which becomes visible only after reaching the optimal chilled temperature. The secret code revealed to consumers gives them the opportunity to win more than 800 prizes, including numerous tickets to the most exciting festivals of 2024, mini-Jägermeister freezing cradles to keep their Jägermeister perfectly chilled at home, Jägermeister e-shop vouchers, premium branded green shot glasses, and many more.

The competition is being supported in-store and across social media platforms including Facebook, YouTube, Instagram and Twitter as well as consumer press. Prizes will also be announced on social media channels as the ice-cold competition continues through to the end of the year.

Serving Jägermeister at -18C, or from the freezer, ensures the brand’s blend of 56 herbs, roots and botanicals, is at its best. The chilling temperature accentuates the perfect balance of sweet, bitter and herbal flavours, creating a more viscous mouthfeel and making for a smoother drinking experience.

Mast-Jägermeister UK Head of Brand and Trade Marketing, Johnny Dennys, says: “After the success of last year’s competition, it was a no brainer to relaunch this interactive promotion to drive sales of the UK’s No. 1 shot brand whilst continuing to educate consumers on the best way to store and serve Jägermeister at home.

“By releasing the interactive temperature-sensitive bottles once again, we are offering our loyal customers another exciting opportunity to win prizes and experiences that contribute to the best nights of their life.”

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