Azerbaijan’s leading fruit juice brand – Jala Super Juice has become the first Azeri food and drink brand to be launched in the UK as the country begins a major push to increase food and drink exports.
Based at the crossroads between Western Asia and Eastern Europe, Azerbaijan is best known for its oil and gas rich lands but has a long and treasured history of cultivating pomegranates, where they have grown naturally in the mountains of the Caspian for thousands of years.
Jala Super Juice is made from the concentrate of Azerbaijan’s finest pomegranates and comes in three thirst quenching flavours – pomegranate with a burst of raspberry, pomegranate with a squeeze of orange and pomegranate with a splash of strawberry.
Packed full of the health enriching qualities associated with pomegranates and with no artificial additives, sweeteners, preservatives or colours, Azerbaijan Juices Ltd is looking to generate listings for the range in the grocery, fine food and foodservice sectors.
Already exported to The United States, Germany, Canada, Russia, Greece, Czech Republic, Estonia, Belarus, Turkmenistan, Kazakhstan, Georgia and the Ukraine, the UK launch of Jala Super Juice is seen as a significant step in the company’s and the country’s future development.
Bill Sedat, Marketing Manager, Azerbaijan Juices Ltd, comments: “Azerbaijan has a burgeoning food and drink industry with a wide range of high quality products which I believe will come to the fore in the next few years in export markets around the world. It’s great to be the first Azeri brand to break into the UK market and we are very confident that the Jala Super Juice range has the authenticity, provenance and quality needed to ensure success in the highly competitive sector.”
“Azeri pomegranates are of exceptional quality and we are confident that their superior taste, coupled with Jala Super Juices’ exciting flavour combinations will impress adventurous consumers while providing retailers and foodservice providers with a point of difference to their soft drinks offering.”
The Jala Super Juice range is best displayed chilled and comes in 1 litre tetra cartons with a RRP of £1.99.
To stock the Jala Super Juice range or for further product information or details on introductory offers, please contact Product Chain on 01189 344944 or email info@productchain.com
1 Comment
would like to purchase pomegranate concentrate—jo