ecohandle-counter-displayAn award-winning reusable shopping bag which combines multiple shopping benefits in one easy-to-carry handle has been launched to further promote the reduction in the use of plastic carrier bags in supermarkets.

The Ecohandle Bag consists of a hollow, ergonomically designed handle attached to a strong carrier bag which can be folded up and stored neatly and conveniently inside. To use it you simply remove the bag from inside the handle and hook it over the spring-loaded slot on the opposite end. After use, the bag can be re-stored inside the Ecohandle, which then fits neatly into a handbag, pocket or glove compartment.

Designed to be an impulse purchase at the point-of-sale, Ecohandle Bags are available in either clipstrips or over-the-counter high-gloss display boxes in five eye-catching colours.

The product, which won the Most Innovative Product of the Year in the 2010 British Promotional Merchandise Association Awards (BPMA), has a print area on the bag of 260mm x 200mm and can be branded to be ‘own label’ or to promote any required message or design. The Ecohandle Bag fulfils the three R’s of reduce, reuse and recycle while offering other key benefits, including the ability to carry up to four additional bags by simply clipping them onto the handle. The bag itself is 100% recyclable and reusable polyester, capable of holding up to 12kgs, and the compact carry handle is designed to be easy on your hands with rubber moulding for extra grip.

ecohandle-handGio Benedetti, Ecohandle Bag inventor and managing director of Wishaw-based manufacturer, Wallace Cameron, commented: “British supermarkets and consumers have made significant headway in reducing the use of plastic bags in recent years – in fact this has fallen by 41 per cent since 2008. However, this figure has now stalled and much more needs to be done to reach government targets.

“My aim is to develop products which are designed to make life easier, greener or more convenient. The Ecohandle Bag fulfils all these and more.”

Available in two sizes (large: 123mm x 54mm; small: 110mm x 47mm) from Wallace Cameron. Tel: 01698 354600

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