Aviation American Gin, the world’s fastest growing gin brand , has turned its attention to disrupting the UK gin market with a multi-million-pound investment, as it continues its expansion across the pond.
Owned by actor and producer, Ryan Reynolds, the American craft gin made and bottled in Portland, Oregon, has continued its rapid growth. Aviation American Gin is responsible for, at least, 30% of the total gin category growth in the USA . The brand is now available in over 40 countries with further plans for international expansion on the horizon.
Testament to the growth of the brand, Aviation American Gin has secured its first two national supermarket listings with Asda and Waitrose. The brand is now available to buy online and in over 270 Asda stores and 60 Waitrose premium outlets. These two new supermarket listings are further evidence of the growing demand for super-premium spirits from UK shoppers.
The brand has launched into Asda stores with a range of instore activations including Ryan Reynolds’ neck hangars and shelf barkers, six-sheet adverts and price promotions, as well as brand sponsorship on Asda.com, encouraging shoppers to consider expanding their repertoire of super-premium gins.
Daniel Mandelbaum VP of Marketing for Davos Brands, explains the reason for expanding the brands footprint in the UK market; “We want to disrupt the UK gin category by firmly establishing Aviation American Gin as a key player in the super-premium gin sector. The craft gin scene in the US is booming and Aviation is leading this growth with a quality spirit that gives traditional gins a run for their money. With these new listings we’re confident Aviation American Gin will reach lofty new heights.”
Aviation American Gin was awarded a 97-point rating by Wine Enthusiast, the highest rating given to any gin by the magazine. Unlike juniper-heavy London Dry Gins, Aviation features bursts of citrus and delicate floral flavours at the forefront, with subtle notes of juniper in the background. With seven principle botanicals, the unique notes of lavender, Indian sarsaparilla and anise seed come to the forefront of the new style American spirit.
Speaking about his brand’s big steps into the UK gin market, owner Ryan Reynolds said; “Aviation American Gin is the best damn gin on the planet, and I look forward to proving that in the most discerning gin market on the planet, Great Britain. In exchange for opening your minds and hearts to an American gin, I will have a word with Canada about opening their minds to British Maple Syrup. Deal?”
Sales of gin in the UK market continue to grow, in the year to March 2019, domestic sales amounted to over 76 million bottles worth £2.3 billion. This, combined with exports of £730m in the year to May 2019 (HMRC), puts the value of the entire UK gin category at £3bn . Based on the figures available, the WSTA predicts that domestic sales of UK gin will surpass the 100 million bottle mark within the next year.
For more information and to find your nearest stockist of Aviation American Gin please contact info@mbev.com or 0207 724 5009. Aviation American Gin is available to buy from Asda, Waitrose, Amazon and Ocado, RRSP £36.
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