Aviation American Gin, the USA’s fastest growing gin brand[1], has appointed Proof Drinks to lead its UK distribution and continue the brand’s disruptive expansion within the British gin market.

Owned by actor and producer, Ryan Reynolds, the American craft gin distilled and bottled in Portland, Oregon, is responsible for 37% of the total gin category growth in the USA[2]. The brand is now available in over 40 countries with further plans for international expansion on the horizon.

As the brand seeks to continue its expansion across the pond, Proof Drinks has been brought onboard to help grow Aviation American Gin’s footprint within the UK on and off trade. Testament to the popularity of the brand, Aviation American Gin is already available to buy online and instore at over 270 Asda stores and 60 Waitrose premium outlets, and has ever-expanding visibility in the UK on trade channel.

Proof Drinks has been specialising in the import, distribution, sales and marketing of premium drinks brands since 2010. Always at the forefront of the industry, Proof Drinks progress their brands using their expert knowledge of the on- and off-trade.

Commenting on the new partnership with Proof Drinks, Andrew Chrisomalis CEO of Davos Brands: “Proof Drinks has a proven track record of nurturing and growing brands through effective sales and nationwide distribution. We’re excited to continue the expansion of Aviation American Gin in the oldest, most discerning gin market in the world – and we’re thrilled to have Proof Drinks on board to lead those efforts.” 

Speaking about his brand’s big steps into the UK gin market, owner Ryan Reynolds said: “The UK is a huge priority for us. It’s the most discerning gin market and we’re hopeful the momentum we have around the world and in the UK will help us worm our way into more hearts, minds and martini glasses all across Great Britain.” 

Paul Ferguson, Co-Founder of Proof Drinks, added: “Aviation is a smooth, quality spirit with a wonderful backstory. We can’t wait to start working with the brand and introduce this American gin to a wider UK audience.”

The distribution partnership is effective immediately. For more information and to find your nearest stockist of Aviation American Gin please contact info@proofdrinks.com.

[1] Nielsen latest 52 weeks ending 12/28/19, Total US xAOC +Liquor

[2] Nielsen latest 4 weeks ending 12/28/19, Total US x AOC +Liquor

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