Aunt Bessie’s is introducing a more premium frozen hot dessert solution, catering for a gap in the market, indulgent treats designed for larger gatherings. The ‘Melt in the Middle’ desserts are available in Belgian Chocolate Chip and Salted Caramel ad represent a new and enticing option for consumers in the category, meeting shoppers’ desire for eyecatching treats that can serve the whole family or a full dinner party. Both variants carrying a recommended retail price from £2.50-3.00.

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