Astonish, the UK’s leading manufacturer of cost-effective, vegan cleaning products, has secured three new product listings in Sainsbury’s stores nationwide.
The brand’s two Vinegar Cleaners and the Pet Concentrated Disinfectant will be joining existing Astonish SKUs on-shelf, including the best-selling Specialist Oven & Grill Cleaner (RRP £3), Mould & Mildew Blaster (RRP £1.50) and Specialist Hob Cream Cleaner (RRP £2).
Morning Dew ‘Pet Fresh’ Concentrated Disinfectant is the latest addition to Sainsburys Astonish product range. Carrying an RRP of £1 for 300ml, the concentrated disinfectant is designed specifically for pet owners. It kills 99.9% of bacteria and viruses, including coronavirus, making it an essential for maintaining a spotless and hygienic home environment.
Developed in response to consumer’s increasing demand for long-lasting, fragranced products, Pet Fresh features delightful notes of geranium and orange blossom, effectively neutralising any odours from pets.
White Vinegar Zesty Citrus & White Vinegar Gardenia & Vanilla, each priced at £1.50 for 750ml, launched earlier this year and combines the natural cleaning power of vinegar with two of the category’s most popular fragrances. It’s a versatile solution for cleaning glass, hard surfaces and mirrors, as well as removing odours, stains, and limescale.
Howard Moss, CEO of Astonish, commented: “Securing further listings in Sainsbury’s stores is a significant milestone in our growth strategy. Partnering with major retailers is crucial for expanding our market presence and making our products more accessible to consumers shopping in both mults and discount stores around the country.”
The past six months has seen a flurry of new product development for the brand, supported by a £2.2 million investment in innovative production machinery, leading to the launch of new Toilet Fresh Gels.
Howard continued: “Each Astonish product launch is driven by a comprehensive understanding of consumer needs and preferences, with a significant investment in advanced production technology to ensure top-quality NPD, aligned with the latest shopping trends and product preferences.”
For more information about Astonish and its range of products, please visit www.astonishcleaners.com or contact info@astonish.co.uk
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