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Aston Manor Cider has introduced a new range of Frosty Jack’s pack formats, looking to offer more affordability to customers as shoppers look to tighten their belts.

Further strengthening Frosty Jack’s reputation as the market leader in high strength cider, the new range of cider sizes has been designed to help provide shoppers with reassurance as the cost-of-living crisis continues.

The rising prices of food and drink is the top concern for almost half (49%) of shoppers1, and as a result, Aston Manor Cider is ensuring it’s Frosty Jack’s brand remains affordable, providing as much value as possible during hard times.

Available now and delivering great value in a range of sizes for shoppers, Frosty Jack’s comes in a number of different recommended retail price points. Aston Manor understands that Price marked packs provide reassurance that shoppers are not being overcharged2 , and as a result has introduced a new tiered approach to its Frosty Jack’s prices.

To remain affordable to customers, the new Frosty Jack’s RRSP range will include a 2.5L bottle price marked at £5.99, and a new 1L bullet bottle price marked at £2.99. Non priced marked options will also be available.

Grace Anthony, Marketing Manager at Frosty Jack’s, says: “Consumers continue to really value convenience as well as focusing on their drinking experience at home as the cost-of-living crisis continues. The reality is we are all making savings to varying extents. Not just to make ends meet, but to also be able to afford the things we value most.

“Aston Manor’s ethos is all around affordability, so we are really excited to be able to offer our brand new 1L bullet bottle as part of our offering to customers. Having yet another format to offer customers helps us to ensure Frosty Jack’s remains accessible and, most importantly, accessible to shoppers.

“We are here for shoppers, helping them to save with our affordable cider, and allowing them to direct their spend on what really matters. The introduction of our new Frosty Jack’s pack formats provides shoppers with an affordable solution, without trading down on quality, so they can be assured they are not having to compromise when looking to spend less cash.”

One of the largest convenience cider brands in the UK, Frosty Jack’s is enjoyed across the country on a regular basis. Frosty Jack’s is a refreshingly crisp sparkling cider made from the juice of bittersweet and culinary apples. Available in convenience stores and supermarkets, Frosty Jack’s is best served ice cold and offers great-tasting cider at affordable prices.

For more information, please visit: www.astonmanor.co.uk/products/frosty-jacks.

1 Levercliff Consumer Tracking Survey, Q1 2023,

2 DCS group Insight, February 2023

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