Asda has announced it has partnered with some of the UK’s leading brands to create new retail destinations inside its Derby and Wigan stores.

The supercentres will each feature 13 brands across an extensive lifestyle offer, including new partnerships with Rawr Beauty, New Look, Missguided, Maximuscle, My Protein and Lee Wrangler.

The ‘destination’ stores will offer an extended selection of fashion and fitness partners, with dedicated zones giving shoppers the opportunity to pick up everything from fitness equipment and activewear to trend-led clothes and accessories.

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