Asda Supports Fellow Yorkshire Brand with Alcohol Listing

Ellers Farm Distillery has announced its latest retail success, with its hero product – Dutch Barn Orchard Vodka – hitting the shelves of 50 Asda stores across Yorkshire this month.

Award-winning Dutch Barn Orchard Vodka – a uniquely-distilled liquid, handcrafted from British apples – was one of the success stories from Asda’s Nurture Programme in 2022, which supports emerging brands by offering dedicated on-shelf recognition of Asda’s commitment to innovation.

Based in the heart of North Yorkshire, Ellers Farm Distillery launched Dutch Barn Orchard Vodka in 2022 to offer drinkers the opportunity to rediscover vodka. Distilling a flawless and exceptionally smooth vodka, Dutch Barn Orchard Vodka’s mission is to showcase the quality and versatility of the liquid. The new product was so popular with customers that it’s now become a permanent fixture on Asda shelves.

The brand is the original Orchard Vodka, proud to offer an innovative vodka that is hand-crafted from British apples and tasted every 20 minutes during the unique distillation process. What’s more, Dutch Barn Orchard Vodka is committed to making planet-friendly choices in every step of the creation of its liquid, and has been Carbon Neutral since day one.

By planting acres of apple trees, Dutch Barn Orchard Vodka is able to remove carbon from the atmosphere and create biodiverse habitats that benefit local pollinators, birds, and mammals, while the brown glass bottles were chosen because they use a higher percentage of recycled glass and are made in Yorkshire, cutting down transport emissions and paving the way for a new gold-standard in vodka production.

Steve Hickey, Sales and Marketing Director at Ellers Farm Distillery, commented: “We’re incredibly proud to be announcing a listing with 50 Asda stores, and celebrating a true Yorkshire partnership. Being chosen as part of the Nurture Programme last year was a real honour, and the fact that Asda has chosen to continue working with us is real testament to the quality of Dutch Barn Orchard Vodka and our team’s commitment to making the highest quality products in the most sustainable way. We’re excited to see it hit the shelves across the region this month and give consumers a chance to rediscover Vodka.”

Gruffudd Roberts, Asda’s Local Buyer for England and Wales said “We’re proud that we’re able to give brilliant small suppliers like Ellers Farm Distillery a platform to help grow their brand and reach more customers. The success of Dutch Barn Orchard Vodka being involved in the Nurture Programme has now seen the vodka line listed in 50 stores right across the Yorkshire region. We’re really excited to be bringing these new and innovative products to our shelves.”

For more information on Dutch Barn Orchard Vodka, visit: www.dutchbarn.com/.

Dutch Barn Orchard Vodka (£29) is now available to buy in-store across Yorkshire Asda stores.