Last chance for customers not to miss out on September giveaway as thousands win £100

Asda today announced that it’s reward customers can now take part in the retailers very first charity rewards mission that will support Breast Cancer Awareness Month. Customers who purchase *four products that carry a Tickled Pink donation will receive £1 back in their cashpot. Meaning both charity partners, Breast Cancer Now and CoppaFeel! and customers will benefit from purchasing the Tickled Pink range.

Asda is set to launch it’s biggest ever Tickled Pink campaign for Breast Cancer Awareness Month this October with over 200 exclusive pink products available to purchase. Sales of the products will help to raise vital funds for charity partners Breast Cancer Now and CoppaFeel! supporting new breast cancer treatments, vital education, and life-changing support, as well as on pack vital breast cancer awareness on a range of products.

The range will see support from some iconic brands who are turning their packaging pink, including Diet Coke, Heinz Baked Beans and in an historic first, the Warburtons Toastie Loaf.

*The products including in the Asda rewards mission include all food, toiletries and cleaning and paper products that carry a Tickled Pink charity donation. The mission must be completed before 31st October.

Customers will also be able to make donations to Tickled Pink at the Asda self-checkouts, starting from as little as 10p, these donations have raised over £2.7 million to date. Asda are also encouraging shoppers to ensure they have a regular breast check routine, which includes Breast Cancer Awareness messaging and check reminders on the back of their till receipts, point of sale around the store, in our pharmacies, on the community boards and on some of our home grocery shopping vans.

A survey of Asda female customers showed that 9% have never checked their breasts and 24% forget to check regularly, but 2 in 5 Asda Shoppers have a regularly checking routine.

Asda is also urging customers not to miss out on their share of the supermarket’s £15m giveaway in September. Over 10,000 customers have now won £100 in their Cashpot by playing the ‘Spin the Wheel’ game in the Asda Rewards app, which launched at the beginning of September.

Customers can now also choose to be reminded via push notifications in the app that they could be in with a chance of winning in £100 by simply ‘Spinning the Wheel.’ Though they need to be quick, as each spin is only valid for seven days before it expires, and only seven can be stored at any one time.

Now in its 27th year, Asda Tickled Pink is one of the UK’s longest running charity partnerships, and this year the range will see over 200 pink products from over 50 different suppliers hit the shelves. Products will be sold both in store and online and will include the George clothing range and Asda own label lines. Throughout 2023, the retailer hopes to raise £7 million through product sales and fundraising which is set to be the biggest year so far. The campaign has raised £82 million since it launched in 1996.

Asda and their suppliers have created exclusive pink products that customers can purchase from 21st September both instore and online. These include a wide range of products, such as Diet Coke cans (24x 330ml cans £10.75 – fixed donation of £100,000), Warburtons Toastie loaf (fixed donation of £150,000), Fibre One 90 Strawberry & Cream Doughnuts (£1.50 with a 15p donation), Heinz Baked Beans Standard 415g Can (90p with a 9p donation), and Cushelle Quilted Toilet Roll (£5.85 with a fixed donation of £30k).

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