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  • Asda celebrates its biggest Diwali yet, with seasonal aisles in 61 stores
  • Asda is a one-stop shop for customers this Diwali, with deals across the store including 10%back in your Asda Rewards Cashpot on selected products.

With the festival of light fast approaching, Asda is helping families to prepare for celebrations with great deals across the store. This year, Asda has introduced Diwali seasonal aisles to 61 stores, which is 11 more than 2022, making it the biggest Diwali yet at the supermarket. Customers can also expect to find fantastic offers on their favorite big-name brands such as Rubicon, Elephant Atta, Laila and KTC.

From store cupboard essentials like 10kg Laila Basmati Rice at £13.50 and 18 x 330ml Rubicon cans only £6, to frozen favorites such as Taj Frozen Garlic at £1 and Shazans frozen Samosas at £4.10, Asda has everything you need to celebrate with friends and family. Asda is also offering 5L KTC Sunflower and Vegetable Oil at just £6.50, making it one of the lowest prices available on the market for customers.

This year, customers can benefit from an Asda Rewards Cashpot incentive, with selected products providing 10% back into cashpots when purchased. KTC cans of chopped tomatoes, kidney beans, and chickpeas are included in this deal, costing just £0.50p with 10% back! 5KG of Salaam Rice at just £7.50 is also included in the offer, as well as x4 1L Rubicon Juices at £4.50.

Asda is also introducing some brand-new lines, however, customers will have to be quick as when they are gone, they are gone! These new products can be found across multiple categories in store, including 6 new frozen party food lines and 13 snacking lines such as Arabian Delights Chocolate Dates at £3Jaimin Dry Fruit, Methi Puri and Soft Chakli at £1.75 and even Bikano Almond bites £4.00 or 2 for £7.00. The supermarket is also introducing special celebratory candles for just £2 and incense sticks at £3.

George at Asda has plenty of items in their homeware range to set the scene for festive gatherings and parties. Starting from just £18, customers can kit out their banquet table with dinner sets such as the Luminarc Diwali 18-piece Granit Dinner set or the Luminarc Diwali Marble Glass 19-piece Dinner set.

Project Manager of World Foods, at Asda, Louise Slevin, said: “We’re excited to launch our biggest Diwali ever! Not only have we expanded our range, but increased our seasonal space so more customers can access great deals and seasonal treats. This year, we have everything our customers need to truly celebrate Diwali in style, with their family and friends. The 2023 range covers all eating occasions at great value prices from starters, mains, desserts, party food, snacking and drinks. In addition to family favourites, we have tableware, incense sticks and candles to dress the home.”

In November skies across the UK will be filled with lights and fireworks, as families celebrate the festivities together. Whether you choose to shop in-store or online, Asda has everything you need this Diwali under one roof.

Key Hero Deals

Area Product 2023 Price
Oil 5L KTC Sunflower Oil

5L KTC Vegetable Oil

Rice 5kg Salaam Basmati Rice £7.50 (+ 10% Rewards)
Rice 10kg Laila Basmati Rice

Rice 10kg Trophy Basmati Rice £15.00
Rice 10kg PremiumKohinoor Gold Basmati Rice £17.50
Flour 5kg East EndChakki Atta £7.00
Flour 10kg ElephantMediumAtta £7.00
Drinks Rubicon Mango Sparkling


Drinks Rubicon Mango Still 4x1L £4.50 (+ 10% Rewards)
Tinned Tinned Tomatoes 400g

Tinned Chickpeas 400g

Tinned Chopped Tomatoes 400g

Tinned Kidney Beans 400g

£0.50 (+ 10% Rewards)
Bakery RiyasHandmade Naan £1.50
Dairy Lancashire Farm Natural Bio

Lancashire Farm Fat Free Natural

Frozen Veg TAJ Crushed Garlic

TAJ Crushed Ginger

TAJ Crushed Ginger and Garlic Mixed

Shana Okra





Frozen WIGIG Aloo Tikki

Onion Bhaji

Batata Vaa


Frozen WIGIG ZulekhaKebab Puffs

ZulekhaChicken Moon


Frozen Samosa ShazansMeat Samosa 10x650g

ShazansChicken Samosa 10x650g

ShazansVegetable Samosa 10x650g

Chilled Lassi Pakeeza Mango Lassi

Pakeeza Passionfruit Lassi

Meat ShazansChicken Breast Fillet Small 450G

ShazansMini Fillets 500G

ShazansMince Beef 500G




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