Asda has launched a ‘pet zone’ in selected stores to help pet parents pick up everything from insurance to accessories as part of their regular shop.

The retailer will trial a number of exciting partnerships with six brands within its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores, giving customers more choice and access to refrigerated fresh pet food, premium treats, accessories, toys, leads, collars and grooming products.

The dedicated zone will cater for both dogs and cats at all life stages and include a wider range from familiar brands such as Lily’s Kitchen, Freshpet and Denzel’s, alongside an extensive range of accessories and toys from Petface – including eco-toys from Petface Planet, and UK-produced dog fragrances and grooming products from Bugalugs.

The selection of brands will offer something for every budget and will enable Asda customers to pick up ‘specialist’ and harder to find products more conveniently, such as Denzel’s Brunch Bites and Bugalugs ‘One in a Million’ dog cologne.

Pet parents will also be able to sign up for insurance through Asda Money partner, Joii, whilst in the aisle, giving the option to access to a 24-hour online vet service for emergencies via the Joii app.

Matt Harrison, Senior Director of Partnerships and Business Development at Asda, said: “We’re partnering with some brilliant brands to bring a wide range of pet products to these stores – including items that would usually only be found in specialist retailers.

“A rise in the number of pandemic pets has led to demand from customers for greater choice in this particular category. We’re pleased that through partnerships with innovative brands we’re able to offer products for pets of all ages and satisfy the needs of our customers in these five stores.”

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