EDGE dominance in convenience sector continues with announcement of ASDA listing.

EDGE to be featured across ASDA nationally.

Summer marks an auspicious occasion for EDGE E-Liquids as the brand reaches a major milestone in winning space within supermarket giant ASDA. Expansion into key grocers alongside other industry leaders highlights the growing pedigree of the EDGE brand and moves them ever closer towards their goal of becoming nationally recognised as a next-generation paragon of quality, safety and innovation. The EDGE range went live in circa 350 ASDA stores as of the 10th July 2019 – taking pride of place in their newly refurbished kiosks with a strategic range of e-liquids encompassing a diverse offering of flavours and nicotine strengths.

“EDGE being listed in one of the country’s largest and best loved retailers is a fantastic opportunity for the EDGE brand, for ASDA and for our ever growing customer base.” said Chris Carr, Sales Director, NextGEN360 Ltd

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