Asda has revived a 90s icon in one of its stores as part of major changes to showcase its personality and bring joy back to the shopping experience – encouraging customers to take a fresh look.
Asda Killingbeck (Leeds) has welcomed Daisy the Cow back into store – a much-loved Asda icon who became synonymous with Asda in the late 90s and is now unmissable once again in the milk aisle at Killingbeck.
The life-size Daisy is joined by a number of light-hearted nostalgic additions, designed to put a smile on customers’ faces, including a banana tree topped with three parrots, all named after colleagues in foyer in front of the fruit and veg aisle.
Chickens are even perched in shacks above the eggs as Asda brings added personality to its Killingbeck store.
Shoppers will also notice the return of the bakery bell, ringing to let customers know when bakery products are on their way to shelves.
In response to a teaser of the bakery bell shared on social media, customers have reacted enthusiastically to the return of the bakery bell, with many also calling for the return of Daisy. Comments included: “Wahooooo, bring the Cow and Chicken too”, “bro I just want the cow back”, and “Sell that smell, Ring the bell! ”.
The nostalgic additions form part of a broader revamp from Asda to improve the in-store shopping experience, as well as offer greater value and choice in areas that customers shop the most.
Announced last week, Asda has launched more than 400 new food and drink lines as part of one of its biggest refreshes in recent years, spanning frozen, bakery, produce, fresh meat and food-to-go.
In fresh produce, dedicated greengrocers are returning to stores to support quality and availability and Asda’s 100% money-back freshness promise. Families can also pick up a free piece of fruit for children while they shop in any of Asda’s Superstores.
Frozen has also been revamped to make shopping easier, with clearer layout and signage, improved visibility of best-sellers, and more than 230 new lines added, including new brands such as Crosta Mollica.
Rachel Eyre, Chief Customer Officer at Asda, said: “A key part of ‘Take a Fresh Look’ is bringing back the Asda personality customers know and love, so it feels fitting that the return of Daisy and friends is happening in the heart of Yorkshire. From small touches like this at Killingbeck, to creating a more welcoming in-store experience through new product launches, the return of greengrocers, and unbeatable everyday value, it’s great to see such a positive response from our customers.”
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