PepsiCo and Britvic are launching Arto LIFEWTR, a premium water brand committed to supporting emerging artists by showcasing their work in a new medium, on water bottles. Multiple “series” – each featuring three distinct and beautiful bottles by various artists, both locally and globally relevant – will be released each year. The brand launched in the U.S. in 2017 and has since expanded to Canada and Mexico, where it has spurred conversation around art and is delivering great business results by bringing inspiration to the shelf and the category in an unexpected way.

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