Ardagh Group has won the coveted annual Metal Packaging Manufacturers Association ‘Best in Metal’ Award for its eye-catching and highly individual, limited edition, Jean Paul Gaultier designed trio of Coca-Cola contour bottles.
The light and 100 per cent recyclable aluminium bottles use cutting edge print technology to combine three iconic forces – the artistic might of Gaultier; the world beating Coca-Cola brand; and the versatility of metal packaging to create maximum impact.
The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire, and such was the importance given to this aspect that the world famous designer personally signed off the artwork.
“These packs have everything – arresting design, clever representation of a world class brand, plus metal – a world class, sustainable packaging material providing huge scope for innovation and design,” said Nick Mullen, director, MPMA.
Mike Dick, Business Development Director, Metal-Europe, Ardagh Group, received the award from Norman Lett, MPMA Deputy Chairman at the MPMA’s Annual Association Dinner on 9 November, 2012.
Marc Bettinger, Sales Director, Metal – Europe – Aluminium Packaging
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