Aquafresh, one of the U.K.’s most chosen health and beauty brands , is extending its successful 125ml value range with new Aquafresh Active Fresh. Active Fresh focuses on the top benefits mums look for in toothpaste – fresh breath and effective cleaning.

Research shows the top two characteristics that mums look for in family toothpastes are freshness and cleanliness. Aquafresh Active Fresh perfectly aligns with shopper needs as it offers a fresh breath feeling and great cleaning, whilst preventing cavities. The new formula and flavour, containing menthol, has been specially designed for fresh breath. As well as offering the desired characteristics, it also joins the 125ml range at an affordable price, suiting families.

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