Aquafresh is launching two exciting new ranges of toothpastes this March, one for children and one for adults, that will add a fruity new flavour experience to brush time – Aquafresh Splash and Aquafresh Senses.
Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8 years old aimed at making tooth brushing a pleasurable experience for those that don’t particularly like mint-based toothpastes, and subsequently avoid taking good care of their teeth. As the most common oral disease affecting children and young people in England, tooth decay affects a quarter of five year olds but can quite easily be combatted with a good brushing regime.
Ben Court, Senior Brand Manager, Aquafresh at GSK, comments: “Almost 40% of children brush their teeth for less than one minute. This can lead to stressful mornings and evenings for both parents and children and we believe that the introduction of a fruit flavoured toothpaste that is coupled with mint is the perfect way to relieve such tensions and increase brush time, but also help transition children onto minty pastes when the time is right.”
Aquafresh Senses is an exciting addition to the Aquafresh portfolio aimed at bringing a fresh approach to the adult toothpaste sector. Available in two flavours: Energising Grapefruit, Lemon & Mint and Refreshing Watermelon, Cucumber & Mint, the range invites consumers to shake up their brush time routine and discover a refreshing twist on everyday protection.
Ben Court, Senior Brand Manager, Aquafresh at GSK, comments: “Our mission is to make brush time a pleasure rather than a chore for both adults and children alike. The launch of Aquafresh Senses & Aquafresh Splash will bring a refreshing and exciting aspect to the teeth brushing routine while assuring shoppers that they are receiving the care and protection they would expect from one of the UK’s leading oral care brands.
“The market offers a multitude of oral care products that meet a range of different needs, however almost all of these products centre around one particular flavour – mint. We want to shake things up and give shoppers a fresh experience, one that is bursting with flavour.”
Both Aquafresh Splash and Aquafresh Senses launch exclusively to Asda from March and will become available across Grocery, Pharmacy and Convenience channels later in the year.
Onyeka Anugwom, Grocery Sale Director at GSK, comments: “With the launches of Aquafresh Splash and Aquafresh Senses, the Aquafresh brand has delivered on its ambition of bringing both fun and engagement to family brush time. Partnering with Asda was an ideal choice due to their position as a family focussed retailer.”
Ben Monk, Dental and Suncare Buying Manager at Asda, comments: “I’m excited to see the launch of Aquafresh Senses & Splash in Asda, it’s great to see new propositions in kids and adult paste.”