Aqua Libra is launching a new multipack just in time for the summer months across its Raspberry & Blackcurrant, Cucumber Mint & Lime, Blood Orange & Mango, and Watermelon & Strawberry flavours.
This new multipack is perfectly positioned for warmer weather occasions, such as picnics, BBQs and family get-togethers, and to meet the increasing consumer demand to stay hydrated. In fact, hydration occasions have increased by +79%[1] since 2014.
The infused water market in particular is going from strength to strength, growing +46.8%[2] year-on-year as consumers switch to healthier choices. Aqua Libra, owned by Carlsberg Britvic, and its delicious products help retailers to tap into this, with no sugars, calories or sweeteners across the range. The new multi-packs are available now in Waitrose, Costco, Amazon and Ocado with a RSP of £6*.
*All retail prices are at the discretion of the seller
Comments are closed.