Aqua Libra infuses sparkling water range with new Watermelon & Strawberry flavour launch

Aqua Libra is launching a new Watermelon & Strawberry flavour in its infused sparkling water range, available from 15^th January within the grocery channel. This new addition will join the existing line-up of refreshing flavours: Raspberry & Blackcurrant, Blood Orange & Mango, and Cucumber, Mint & Lime, offering retailers another chance to boost sales with fresh and exciting flavour innovation.

The packaged water category is worth £2.5 billion, and the infused water category is growing +32% year on year, with Aqua Libra outgrowing the category in value at +66%[1]. People are turning to the water category in search of a low carb drinks. 57% of under 35s think drinking a flavoured sparkling water is as enjoyable as a carbonated soft drink[2]. However, taste remains crucial, with 49% of people citing it as a key reason for consumption[3]. This exciting new addition will continue this growth and open the category to a younger, health-conscious Gen Z audience, offering a delicious and hydrating option.

Watermelon & Strawberry are growing flavours within the water category[4]. They have shown to have strong relevance with Aqua Libra and with infused sparkling water shoppers[5]. The new Watermelon & Strawberry flavour, a blend of juicy and sweet flavour profiles, is free from sugar, calories, and preservatives. Aqua Libra’s infused sparkling water is available in multipacks of four and 24, providing a clean, crisp taste that is perfect for any occasion – from lunchtime, to on-the-go and evenings.

Ben Parker, Carlsberg Britvic’s Retail Commercial Director, UK, said: “Aqua Libra is now valued at £7.4m in sales and growing at an impressive 66% year on year, making it the fastest-growing infused sparkling water brand in the UK[6]. We are always looking for ways to provide our retail partners with high-quality, in-demand products that help drive footfall and increase sales. We’re confident that the Watermelon & Strawberry flavour will resonate with health-conscious consumers, providing retailers the chance to appeal to even more shoppers.”

Available in grocery from 15 January, with permanent listing available 12 February, the new Watermelon & Strawberry flavour will be available in multipacks of four and 24. Additionally, branded shippers are using Aqua Libra’s summer For Goodness Sake campaign and detailing the health credentials of no calories no artificials all good.