New Aptamil Organic formulations made with organic ingredients
Aptamil launches a new range of organic formula milks as part of its powder baby milk range.
The new Aptamil Organic range uses organic ingredients and is available in 800g EazyPack powder format. It covers all three stages of baby feeding, from birth to toddlerhood:
- Aptamil Organic Infant Milk (From birth)
- Aptamil Organic Follow On Milk (Age 6-12 months)
- Aptamil Organic Toddler Milk (From the 12th month)
Inspired by 40 years of research in early life science, the new Aptamil Organic Follow On Milk and Toddler Milks are certified organic and made with Vitamin D to support the normal function of the immune system, alongside GOS/FOS, Vitamins A & C, Iron and Omega-3.
The new organic formula has already proved popular with consumers. Aptamil Organic Follow On Milk was recommended by 93% of parents who trialled the product, and was rated as excellent or very good by 9 out of 10 *.
Additionally, the organic baby and toddler milks range has been certified by an independent organic certification body who ensure that the range meets organic social and environmental standards in Europe.
Sandra Eglau, Marketing Director of Aptamil UK, said: “We know from listening to parents that they are increasingly seeking organic options. Our new Aptamil Organic range is one way we are delivering on parents’ modern needs, bringing parents and their little ones the latest innovations our science has to offer.
“It’s great to hear the positive feedback we’ve already received from parents who have trialled the product with 93% of parents recommending Aptamil Organic Follow On Milk*. We have crafted this product with care, and this has clearly been recognised.
“The organic market is also a rapidly growing segment. With eight-year strong growth, it grew 4.5% in 2019 to reach a record of £2.45bn, so there is a clear opportunity for retailers to cater for this increasing demand. This also further highlights how our new Aptamil Organic range reflects the needs of modern-day parents.”
The new Aptamil Organic range is launching nationwide from late September onwards, in the UK and Ireland. It is available in all major retailers including Boots, Tesco, Morrisons, Asda and Sainsbury’s. While size remains the same per product, the retail price ranges from £12.50 (Stage 3) to £13.50 (Stage 1 & 2). However, all prices are at the sole discretion of the retailer.
 Soilassociation.org. (2019). The Soil Association Organic Market Report | Soil Association. [online] Available at: https://www.soilassociation.org/certification/market-research-and-data/download-the-organic-market-report/.