Aerosols remain a key entry point into the Air Care category, with base aerosols representing 64% of the aerosol market (AC Nielsen MAT 10.07.10). Despite more new category users entering via base aerosols, manufacturers have focused on the development of ‘premium aerosols’ until now…
RB has just unveiled a new generation of base aerosols which will be the first air care aerosol powered 100% naturally, using fresh air not chemical butane to propel the fragrance. This new aerosol meets the growing trend for more natural, environmentally friendly products and for the first time offers a wider range of fragrances, including the Touch of Luxury range.
Air Wick’s new generation aerosols create a soft fragrance mist rather than a sudden burst, which results in a lighter, fresher more natural fragrance experience, and because they are powered by fresh air they are safe to use anywhere in the home.
The new aerosols will be available in all the favourite Air Wick fragrance families, importantly the popular Touch of Luxury range which has just launched two new fragrances (Precious Silk & Oriental Orchids and Exotic Bamboo & Lotus Flowers) for spring 2011.
The new base aerosols have a RRP of £1.19 and will be widely available across all retailers.
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