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FREE-FROM brand, Angelic, has launched the FIRST dedicated kids’ top 14-allergen-free biscuit offer in Ocado, to support safer snacking policies in schools.

Angelic Safetylicious Oat Squares land in the retailer’s specialist top 14 allergen-free aisle, as a two-strong line-up, including Raspberry & Apple and Banana & Chocolate, each in a multipack of four individually wrapped flapjack-style squares.

Free from multiple allergens, including nuts, dairy, soya, eggs and gluten, the Angelic Safetylicious Oat Squares range has been developed to take the worry out of kids’ snack times and are the FIRST children’s biscuit to meet the criteria in allergy free school policies. Packed with wholesome gluten free oats and real fruit pieces, the brand also leads on taste and quality of ingredients– a key driver in most kids’ lunchbox choices.

According to Allergy UK, most schools in the UK will have one or two children with a food allergy, with numbers set to rise*. As a result, leaving an allergic child at the school gate can be terrifying for parents and many UK schools are adopting allergy-free food policies. The insight behind the Angelic Safetylicious NPD came from Founder, Kirsty Dingwall’s first-hand experiences of her own son’s food allergies and the lack of options she could trust – especially as he approached school age.

“Many ‘Free From’ products only omit one or two allergens and often come with a ‘May Contain’ warning – we felt this all rather missed the point for the consumer”, said Kirsty.

“Complete trust in the food your child is eating is everything, so we have created the first range, especially for kids, with an allergy promise that goes above and beyond to make snacking safe, wholesome, and delicious for them.

“We are absolutely delighted that the Angelic Safetylicious range is now part of the dedicated Top 14-allergen-free ‘aisle’ in Ocado, giving more families access to a reassuring, nutritious and tasty option for children in a format that is perfect for school lunchboxes and any snacking occasion.”

Commenting on the launch, Ocado Free From buyer, Charmaine Trotman, said: “I am delighted that we’ve been able to include Angelic Free From Safetylicious Oat Squares in our extensive range of Free From products.

“As the world’s largest dedicated online supermarket, at Ocado we’re committed to offering the biggest and best range we can for all our customers, so it’s great to be able to showcase more products without ‘may contains’ labelling.”

  • Angelic Safetylicious Apple & Raspberry Oat Squares 4 x 30g – RRP: £3.00
  • Angelic Safetylicious Banana & Chocolate Oat Squares 4 x 30g – RRP: £3.00


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